Reach students where they decide what to eat.
UPlate is where students near campus browse menus, log what they eat, and rate their meals. Get your restaurant in front of the ones most likely to walk through your door.
Menu setup and nutrition information are handled by us.
Menu setup
We build out your menu and its nutrition information so you do not have to.
Targeted, not broadcast
Weight every signal: nutrition, diet, cuisine, allergies, hours, repeat customers.
Real dining behavior
Insights drawn from logged meals and ratings, not from impressions.
Advertise to the students most likely to visit you.
Nutrition habits, five diets, twelve allergens, any dish or cuisine you can name, the hours you want the traffic, and the students who have ordered before.
Every signal carries a weight, so you decide what is a hard requirement and what is only a nudge. Allergies are the exception: those are always a strict exclusion.
Your menu, sitting next to the dining halls.
Students already open UPlate to decide where to eat. Getting your restaurant into that decision takes three steps, and we do two of them.
Send us your menu
A PDF, a link, or a photo of the board. Whatever you already have on hand is enough to start.
We build it out
We add every item along with its nutrition information, so students can see your food the same way they see dining hall food: calories, macros, and which restrictions it clears.
Students find you
You show up when someone filters for gluten-free, searches for something high in protein, or is just tired of the dining hall and wants somewhere close.
Everyone else knows what students clicked. We know what they ate.
That difference is the whole pitch. Ad platforms infer appetite from behavior that happens on a screen. UPlate records the meal itself, because students log it.
Instagram, Google, Meta
- Impressions served
- Clicks and taps
- Follows and saved posts
- Interests a student declared once
- Demographics
UPlate
- Menu items actually logged
- Meals rated
- Dietary filters
- Searches for food near campus
- Where a student ate last week
Learn what students actually eat.
Students track their own meals in the app, shown here. Your business dashboard is the other side of that: the same activity, aggregated across everyone who ate your food. It reports:
Most logged menu items
Menu views
Item clicks
Student ratings
Popular search terms
Peak dining times
Customer nutrition trends
Enough to tell which dish earns repeat orders, which one never leaves the page, and what students were searching for on the night your dining room was empty.
Explore the live dashboardSponsor a week of campus competition.
Students on UPlate compete with their friends on weekly nutrition goals. Sponsor a Campus Nutrition Competition and your restaurant is featured to everyone playing that week, with a prize they have to come in to claim.
It is the rare campus ad that ends with someone standing at your counter.
Ask about sponsoring
Built for local restaurants, one campus at a time.
We are not trying to sign every chain in the country. UPlate grows campus by campus, which means the restaurants students see are the ones they can walk to. We started at Purdue. As UPlate reaches more schools, the restaurants that partnered early grow with it.
Tell us about your restaurant.
Send this over and we will come back to you with what listing your menu would look like, and what it would cost. No commitment on your end.